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Why an animal's diet matters

Latest article by Brett Nethell · 3 months ago

Autumn 26 Nose to Tail

Premieres 29 November

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Our story

It all started in 2022, obsessed with supplements, tracking macros, and yet my gut health was awful...

Told by Niall, founder of Organised

Read the story

2022

My grandmother grew up on a raw dairy farm in Ireland, eating liver, eggs, and whole animals nose to tail.

Into her nineties she was still thriving on food straight from the land, and the more I learned about her farm, the less sense my supplement cupboard made.

I swapped my supplements for raw milk, organs, bone broth, and honey, and my health transformed almost overnight.

My mum joined me and reversed 15 years of IBS just by adding organs and collagen back into her diet.

Watching my mum heal was the moment I realised this was about more than nutrition. It was about giving people their lives back.

I had found my purpose.

2024

After fighting supplement industry norms for 2 years, Organised launched in 2024. The world's first entirely whole food organ blend.

My grandparents now take Organised daily in their 90s and continue to thrive.

My four younger brothers have grown up on it.

See what's insideSee what's inside

2026

Two years on, we're still pushing to raise the standard, partnering with regenerative farms and investing in real research.

We’re also connecting people to local farms and supper clubs across the country through our app.

Find a farm near youFind a farm near you
Two stalkers walk away across the hill at Diabaig towards the sea, a rifle slung in its slip

The team behind Organised

We’re a group of friends who wanted a better food system for our future kids. And yes, it feels like a school project that got out of hand (in the best way).

Late nights, farm visits, and saying no to shortcuts while we learn everything we can about soil, sourcing and bioavailability. We care too much to do this halfway, and we’re not slowing down until real food feels normal again.

We don’t ask for trust, we earn it through transparency, testing, and traceability.

What we believe

We believe the food system we inherit is the one we pass on. Right now, that system prioritises convenience over nourishment, profit over soil, and marketing over minerals. We think that’s backwards. We’re not here to disrupt for the sake of disruption. We’re here to restore what has always worked.

01Regenerative sourcing

We stand against a system that strips the soil and confines animals. Food shouldn’t come at the expense of the land that grows it. We work exclusively with regenerative, grass-fed farms that prioritise animal welfare and ecological balance, restoring ecosystems rather than running them into the ground.

Cattle grazing on regenerative pasture
02Real food over fake vitamins

Every nutrient in Organised comes from whole food sources, never synthetic replacements. Your body is designed to absorb nutrients in the form nature made them, not as isolated compounds engineered in a lab.

Whole foods laid out on the table
03Backed by testing

Every batch is lab tested for heavy metals, mould, pesticides and mycotoxins, and we publish the results. But we don’t stop at safety. We’re investing in research to understand exactly how it functions in the body, so we can continuously refine, strengthen and improve what we create.

Batch testing in progress
04One product, continuous improvement

We believe in doing one thing exceptionally well. Our focus remains on refining this single product, not chasing the next launch. Every batch we produce, every farm we partner with, every test we run is another step toward improving and perfecting what we started.

The Daily blend, batch after batch
Explore moreExplore more

Why things can’t keep going the way they are

Niall crouched in a meadow of long grass, face to face with a Jersey cow

Because we’ve normalised feeling exhausted.

We’ve accepted bloating, brain fog, anxiety, burnout, and called it “just life.” Food has been stripped of context, shipped across continents, engineered for shelf life instead of nourishment.

Labels are louder than farmers, marketing is stronger than soil, and convenience has replaced connection.

We’re producing more “food” than ever before, yet people are more nutrient-deficient, disconnected, and confused about what’s actually healthy.

And this is not just a British problem. The same system feeds the US and most of the Western world, and it leaves people just as depleted.

And when the system forgets that, it’s time to build something better.

Shop now

Films by Organised

Every season we release a documentary about real food, the people who grow it and what we quietly lost along the way. Each film lives here for good, free to watch whenever you are ready.

A single translucent salt crystal held between finger and thumb, backlit gold against a pale sky

Summer 26 Salt of the Earth

View season
A hand holds a bottle of raw milk up against a bright, cloud filled sky

Spring 26 The Death of Normal Milk

View season

Join 200,000+ members

The Organised Community

For centuries, people gathered around the fire to share stories, pass down knowledge, and connect over real food. Now we bring that tradition back to one another in The Organised Community.

K

Kaya Kozanecka

2 hours ago · at My Little Farm

At My Little Farm

Blown away by this absolutely incredible colourful selection of seasonal veg & eggs from My Little Farm 🥬🥕🌱 Was so excited to see what the mystery box contained and it’s even better than I could have imagined. Going to order all my produce from here from now on and make my meals around what’s in season. 🫶🏽

A smiling member holding a box of colourful seasonal veg beneath a tree at My Little Farm

12 likes, 0 comments12

K

Kaya Kozanecka

13 hours ago · at Plaw Hatch Farm

At Plaw Hatch Farm

Essential adventure after moving house = immediately finding your local raw milk farm 🥛🧑🏽‍🌾 Especially excited as they have a spring on the farm to collect fresh water which is a huge hack 😁

Two members smiling outside the Plaw Hatch farm shop with a box of raw milk bottles

9 likes, 1 comment91

H

Hayley Nash

5 hours ago

Obsessed! Made the animal based pancakes and the whole family loved them, delicious! Recommend this recipe. I used a really high quality evoo in ours

A stack of pancakes topped with caramelised banana slices on a blue plate

7 likes, 4 comments74

E

Emily Thompson

16 hours ago · at Brightleigh Farm

At Brightleigh Farm

Nothing new but just a good old regular visit to my favourite farm Brightleigh! Had a really interesting chat with the owner, Nigel, about why the quality of pork is arguably the most important to consider when it comes to buying meat, for a number of reasons…

Saddleback pigs rooting in the mud beneath bare trees at Brightleigh Farm

4 likes, 1 comment41

N

Niall Kiddle

7 hours ago · at Higher Colston Farm

At Higher Colston Farm

Mega stocked up from Tom’s amazing milk. Really recommend checking Higher Colston Dairy out!

A hand holding a litre bottle of Higher Colston Farm raw cow’s milk, more bottles lined up behind

6 likes, 8 comments68

K

Kaya Kozanecka

20 hours ago

A few of my favourite recent stews (as I love nothing more than making a stew, the biggest fan of stews dare I say) 1. Oxtail stew with veg & herbs 🥕🌿 2. Rabbit stew with risotto rice 3. Ragu-style stew with bone marrow, red wine, carrots & stewing beef 🫀🦴…

Oxtail simmering in a pan of stock with celery leaves and carrots

9 likes, 3 comments93

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Lucy Gilchrist

9 hours ago · at Piercebridge Organics

At Piercebridge Organics

Called into Piercebridge Organics today to buy some meat, veg, fruit and eggs. Such a great variety in the farm shop and the staff were the most lovely people ever. Will 100% be returning soon!! There’s also a lovely walk along the river too🙌

A farm shop haul of meat, vegetables, fruit, eggs and oats from Piercebridge Organics laid out on a table

7 likes, 2 comments72

G

Gloria Magyar 🌸

23 hours ago

Whoever is behind creating & sharing the Sweet Potato & Choc Truffles…. oh wow, thank you! 🤤 I used 100% dark choc instead of 85% and its still sweet & so delicious, my little sister enjoyed them with me…

Chocolate coated truffles sprinkled with coconut on a blue rimmed plate, one broken open

7 likes, 9 comments79

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Two stalkers walk away across the hill at Diabaig towards the sea, a rifle slung in its slip

Autumn 26

Nose to Tail

Autumn 26 Nose to Tail

Explore the season